For the past few years, the University of Mount Union has run a 30-day campaign on Facebook that highlights members of its community with short features, photos, blogs, videos and more. They are always run during months with 30 days in them (February, April, June, September, November) but fluctuate on the theme.
For this year’s #30DaysofExceptional campaign, we decided to focus on graduating senior outcomes during the month of April leading up to Graduation in May.
Throughout the 30 days, we highlighted:
We shared each post on Facebook and Twitter and tested a few on LinkedIn.
Measurable results from the campaign include:
we saw a much higher level of engagement than industry benchmarks and received a lot of positive feedback around campus. Although gathering content for this campaign was more tricky than it has been in the past, the results show it was worth it. We will continue to incorporate outcome stories in our social media strategy.