SOCIAL: 2017 Schooler Lecture with Kareem Abdul-Jabbar

Every year, the University of Mount Union sponsors a free, educational lecture in the name of the Schooler family. For this year’s lecture, we managed to land Kareem Abdul-Jabbar—six-time NBA champion, Naismith Memorial Basketball Hall of Famer, U.S. Cultural Ambassador, best-selling author, and human rights activist. He presented a lecture on overcoming obstacles, touching on his experiences involving integrity, resilience, grief, loss and health issues. The talk was titled “It’s All About the Rebound.”
My responsibility for the event was to drive excitement online leading up to the event (which exceeded space in our gymnasium 3 months in advance and had to be moved into the largest building on campus, the athletic field house), live-post during the event, and conclude it with results.

Leading up to the event,

schooler stats
Fbook before Schooler

During the event,

during event-twitter

Our Instagram Story of the Day:

(featuring ESPN anchor and 2007 Mount Union alumni Toni Collins)

After the event:

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